About

Built for the people who care for pets

Reeve runs the business side of dog walking, pet sitting and mobile grooming: bookings, client texts and invoices, from your phone. It's for independent pros, on their own or with a small team, who'd rather spend the day with the animals than on admin.

Who we are

A small team, building alongside our first pros

Reeve is new. We're building it with the walkers, sitters and groomers who use it every day, and Founding Pros get a direct line to the team and a say in what we build next.

Shivani Rana

CEO and Founder

Our story

We started on the other side of the leash

Before Reeve, we were pet sitters on Rover. We're also the proud family of Mowgli, a beagle who has opinions about everything.

When we looked after other people's pets, we treated each one like our own: meals on time, regular updates, and photos, so the people who love them never had to wonder. When we needed a sitter for Mowgli, we rarely got the same. Updates didn't come, meals were late, and every trip away was spent worrying.

We came to see why. Marketplaces like Rover and Wag take a cut of every booking and compete on price. That rewards the cheapest sitter, not the best one, and turns pet care into a side gig instead of a career. The pets feel it, and so do the pros who do the work well.

People will pay more for care they can trust. Reeve is built so the pros who give that care can charge for it, and keep all of it: a flat monthly price, never a percentage of your bookings.

Reeve takes the admin off your plate, the texts, bookings, invoices and reminders, so you have more time for the pets, for growing your business, and for building a name clients ask for. We want pet care led by pros who are proud of their work, and paid like it.

What we believe

Great care deserves great pay

Pet care is skilled work. The pros who do it well should be able to charge for it and build a real business, not a side gig.

What you earn is yours

No platform should take a cut of your work. Reeve is a flat monthly price, never a percentage of your bookings.

Peace of mind is part of the job

The people who love a pet want to know it's fed, walked and happy. Regular updates aren't an extra; they're the care.

Your time belongs with the pets

Texts, bookings and invoices shouldn't eat your evenings. Reeve handles the admin so you can focus on care and on growing.

Get in touch

Questions about Reeve, moving from another tool, or pricing for a bigger team? Email us, or book a 15-minute call.

admin@reeve.pet